Express Airlines

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Roco 43047 Lufthansa Airport Express Train NIB
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$19.88
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$32.95
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$99.99
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$163.63
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$25.00
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$100.00
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$56.00
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$3.00
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$39.99
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$1.00
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$18.00
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$160.00
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$4.00
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$8.50
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$219.94
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$150.00
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$155.00
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$125.00
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$6.00
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$65.00
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Northwest Airline Mug Cup Express Yourself Campaign 1972
$12.00
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$29.95
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$17.99
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$12.05
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$8.99
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Vintage Northwest Orient Airlines American Express Full Color Ad Forbes 1984
$12.95
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OPC Vintage Midwest Express Airlines Luggage 3 1 2 Peel Stick Label
$2.99
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OPC Vintage New Zealand Airways Freight Air NAC Express 5 x 3 Label MNH
$4.99
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$12.00
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$49.99
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$33.95
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$8.49
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$24.00
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$69.95
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$65.00
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$129.95
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$4.99
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$12.99
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$24.00
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$49.00
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Pan Am Ailines Travel Poster South Sea Isles From American Express Travel Office
$19.88
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Express Airlines

Express+Airlines

Proven Advantages of Written Advertisements

All we learn comes through our five senses. Advertisers try to appeal to as many as possible. For example, smell alone can sell fresh baked goods. Taste samples in grocery stores encourage people to buy the full package. Mattresses are not sold for looks but by feeling. People want to lie on them to imagine how comfortable they would be for an extended time.

The most influential of all our senses is that of sight. In fact, 80% of all we learn comes in through our eyes. Most of the other 20% is learned through hearing. A radio ad then must capture the consumer's attention through words alone.

With 80% of what we learn entering our eyes, advertisers are wise to center their ads around the visual. If they can add sound, this is even better. Printed ads can be read over and over by many people. They can last longer and for this reason potentially influence more consumers than sound ads alone.

Advertisement using the sight will include either words or pictures or both. Words are rather abstract for the letters represent a reality. The word 'car' stands for a vehicle of transportation. Words can also represent products. For example, slogans identify products. One of the must successful was, "Where's the beef?" as part of a Wendy's ad. This one phrase sold millions of hamburgers and put the company in the limelight.

The quantity of words is rarely as important as the quality.  People are busy and rushed. The message of the ad must be quick and catchy and informative, yet must give the message without boredom. This is a hard balance.

Sometimes the words used or the image portrayed will be humorous. Humor is a leading attention getter for advertisements. Alaska airlines was excellent at portraying extremes in the airline industry, emphasizing their quality through exaggeration of what the competition didn't have. Their humorous ads must have kept the airline afloat for several years.

Sometimes the ad is only a reminder of what the consumer already knows. A motto, a logo, or a symbol each might associate itself to a particular product. The colors of Pepsi alone will sell the product. In other words, the picture is all the ad needed.

When ads use visual and audio, use effective words, and add a touch of humor, that ad will surely get the attention of the public. It is a difficult combination, but certainly possible. Some are able to concisely express their product and then have the message flown over a large gathering of people. This is called a banner ad. It is an effective way to get a well planned message out to a large audience at a minimal cost. And with the added attention attractor of the plane's motor, the two major senses of sight and sound are used effectively to get the message to the public.

When you have the message perfected, then it is time to call a company that flies aerial banners who can guide you through the process of getting it printed and into the sky. The effort you put into making it just what you want will soon begin to turn into great results.

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